Written by Pavan Kumar on July 15, 2009
Bounce rate is the percentage of your visitors who leave your website after just a single page view. High bounce rate is really an unhealthy factor for any website, but there are ways to tackle this high bounce rate to keep visitors engaged within your blog. There are many ways you can counter this high bounce rate and improve website performance.
Adding links within blog posts do a great job in SEO factors as well as keeping readers engaged in reading the content which results in a reduced bounce rate. Many of the bloggers add related posts which is of course a wonderful advantage bloggers can get – related posts will suggest reader where to go next after completed reading one post. Some customize wordpress sidebar to include recent and featured posts as done here currently – even that is good, but not the best.
Recently I came across another wordpress plugin which can help to reduce the bounce rate by much better extent. This is done by replacing the text based related posts with a thumbnail image and text based one. This is almost same as what you see in many news websites or IMDB. An image is worth thousand words and adding an attractive image below the post will make the user tend to click on them to read the next related content.
If you are interested to try out that plugin, head over to Link Within – provide your details, download and install wordpress plugin. Also make sure you have analytics script installed to measure your bounce rate once you change the plugin. If it does not count for you, you may anytime remove that and get back to YARPP.
Also read: Image optimization for website performance
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