Written by Pavan Kumar on July 30, 2009
Webmasters and bloggers need a higher degree analysis of their websites to achieve more in terms of conversions either through ad networks or affiliate sign ups. Right placement of ads is what which can yield a higher click rate and hence the conversion. Heat map is usually termed to where a more concentration is observed. Detailed analysis of any web page based on user attention is called website heat map.
There are many heat map services available on the internet for some cost to provide you timely and detailed analysis of user activity and attention on your webpages. Feng GUI is the free service which provides you with complete heat map of your website instantly if you input the complete webpage screenshot. Capture the screenshot of your webpage which is to be analyzed and in few seconds the heatmap will be ready with them.
Website heatmaps can assist you in various ways based on your website and its purpose. They show the areas of your page which is more seen by visitors. If you spot the right point of heat on your page, you can modify your web design so as to get more returns from your webpage. If you are a service website, place the sign up form / button at the point which gains more attention. If you are a blogger, you might consider placing the ads or affiliate links at that point. A perfect usage of heatmap and absolute placement of ads on any webpage can multiply the earnings from that page.
Here are few webpage heatmaps generated by FengGUI:
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